Privacy and Cookie Policy

1. Introduction

SAIMI LTD, trading as Furniture District UK (“we”, “us”, or “our”), respects your privacy and is committed to protecting your personal data. This Privacy and Cookie Policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

This policy explains how we collect, use, process, and protect your personal data when you visit our website (furnituredistrict.co.uk), purchase our furniture, or interact with us.

SAIMI LTD is the Data Controller responsible for your personal data.

2. What Personal Data We Collect

We collect and process different types of personal data to fulfill your orders and improve our services. This includes:

• Identity and Contact Data: Your first name, last name, billing address, delivery address, email address, and telephone/WhatsApp number.
• Financial Data: Payment card details and billing information. Note: We do not store your full credit/debit card numbers on our servers. All transactions are securely processed and encrypted by our third-party payment gateways.
• Transaction Data: Details about payments to and from you, and other details of the products (such as bespoke furniture specifications) you have purchased from us.
• Technical and Usage Data: Your Internet Protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types, operating system, and information about how you use our website.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. We rely on the following lawful bases:

• Performance of a Contract: To process and deliver your order, manage payments, and provide customer support regarding your purchase.
• Legitimate Interests: To study how customers use our products/services, develop them, grow our business, inform our marketing strategy, and prevent fraud.
• Legal Obligation: To comply with regulatory, tax, or accounting requirements.
• Consent: To send direct email marketing (you may withdraw this consent at any time).

4. How We Share Your Data

To operate our business and fulfill your orders, we may share your personal data with trusted third parties. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

• Payment Gateways & Finance Providers: We share necessary transaction and identity data with Stripe, PayPal, and Klarna to process your payments securely, conduct fraud checks, and facilitate “Buy Now, Pay Later” agreements.
• Courier & Logistics Partners: We share your name, delivery address, and contact number with our specialist two-man furniture delivery couriers so they can schedule and complete the delivery of your bulky items.
• IT & System Administration Providers: Companies that provide cloud hosting, database management, and website support services.
• Professional Advisers & Authorities: Including lawyers, bankers, auditors, HM Revenue & Customs (HMRC), and other authorities based in the UK who require reporting of processing activities in certain circumstances.

5. Your Legal Data Rights

Under UK GDPR, you have extensive rights regarding your personal information. You have the right to:

• Request Access (Data Subject Access Request): Receive a copy of the personal data we hold about you.
• Request Rectification: Have any incomplete or inaccurate data we hold about you corrected.
• Request Erasure (Right to be Forgotten): Ask us to delete or remove personal data where there is no good reason for us continuing to process it.
• Object to Processing: Object to our processing of your data where we are relying on a legitimate interest, or where we are processing for direct marketing purposes.
• Request Restriction of Processing: Ask us to suspend the processing of your personal data under specific scenarios.
• Request Data Portability: Request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
• Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your personal data (e.g., newsletter subscriptions).

To exercise any of these rights, please contact us at [email protected]. We aim to respond to all legitimate requests within one month.

6. Cookie Policy

Our website uses cookies and similar tracking technologies to distinguish you from other users, provide a seamless browsing experience, and allow us to improve our site.

What Are Cookies?

Cookies are small text files placed on your computer or mobile device by websites you visit. They are widely used to make websites work more efficiently and provide information to the site owners.

Types of Cookies We Use

• Strictly Necessary (Essential) Cookies: These are required for the operation of our website. They include cookies that enable you to log into secure areas, use a shopping cart, and checkout securely. The website cannot function properly without these cookies.
• Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and see how visitors navigate our website. This helps us improve the way our website works, for example, by ensuring users find what they are looking for easily.
• Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (e.g., your choice of language or region).
• Targeting/Advertising Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this data with third parties for this purpose.

Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. You can also manage your preferences via the Cookie Consent Banner that appears when you first visit our site. Please note that if you disable or refuse strictly necessary cookies, some parts of this website (such as the shopping cart and checkout) may become inaccessible or fail to function properly.

7. Contact Information

If you have any questions about this Privacy and Cookie Policy, or if you wish to exercise your legal rights, please contact us using the details below:

• Company Name: SAIMI LTD (Trading as Furniture District UK)
• Company Registration Number: 16841894
• Email: [email protected]
• Phone/WhatsApp: +44 7486 329230
• Registered Address: 86 Ravensthorpe Road, Dewsbury, West Yorkshire, WF12 9EG, United Kingdom